Executive Summary Format Requirement
  • Attached with the Business Accelerator Program Application
  • Double Spaced
  • Must be submitted in Adobe PDF only
  • Must not exceed 2-page maximum requirement
  • 1 Page appendix allowed for prototype/MVP diagram
  • Must be in at least 10-point font when converting to Adobe PDF format
Executive Summary Content Requirement

In 1-2 paragraphs, describe: 1) the problem the startup company is addressing, 2) the technology solutions, product, or offerings it will produce, and 3) who the potential customers are. Additional items to include:

  • One sentence summary of Company
  • Overview of Business
  • Market Overview
  • Problem Solved
  • Products or Services Offered
  • Business Model
  • Customers
  • Sale and Marketing Strategy
  • Competitive Environment
  • Capital Requirements
  • Contact Information for the Team Leader which includes the best contact number and email address
Business Plan Format Requirement
  • Double spaced
  • 1” margin
  • Must be submitted in Adobe PDF only
  • Must not exceed 10-page maximum requirement
  • Additional 5 page maximum appendix allowed for diagrams or other illustrations. These pages are for illustration only and will not be factored into the judging rubric.
  • Must be in at least 12-point font when converting to Adobe PDF format
  • Named in this format: CompanyName_UniversityName_pdf.
  • Submit Business Plan via email to smulaunch@smu.edu
Business Plan Content Requirement
  • Must Include a Cover Page. Note: this page does not count toward the 10 -page requirement
  • Table of Contents Note: this page does not count toward the 10-page requirement
  • Revised Executive Summary Post Initial Submission
  • Business Mission and Vision
  • Business Description
  • Market Analysis
  • Description of Products and Services
  • Organization and Management
  • Marketing and Sales Strategy
  • Financials: detailed 5-year projected income statement
  • Appendices: can be up to 10 pages
Business Plan Additional Requirement
  • Each competition team’s business must be set up as a legal entity at the point the team reaches the business plan submission round for competition.
  • A current capitalization table must be submitted at this point and approved by each competition team member.
  • If selected as a Finalist, a team must confirm that they will be able to attend both the competition and investors dinner no later than 2 weeks prior to the competition date. Failure to confirm team participation may result in team's disqualification (at the discretion of the CGEC Executive Team and Club Faculty Sponsor).
  • Confirmed Semi-Finalist and Finalist teams must be complete and present during the entire competition period and during the presentation of all prize winnings. Teams may not add or substitute during the program and all participating competition.
  • In the event a team fails to follow-through with their commitment throughout the program, they will ineligible to proceed in the Elevator Pitch and SMU Startup Launch Competition.
Pitch Deck Requirement
  • Attached with the Business Accelerator Program Application
  • Pitch Deck must not be longer than 15 slides in length
  • Must include "Overview of Business": a one-sentence overview of your business and the value that you provide to your customers.
  • Use standard spacing and margins
  • 10-point font
  • May include 5 or fewer additional slides of appendix disclosing things such as: detailed financial information, materials to support main document
  • Include company name
SMU Startup Launch Presentation Requirement
  • Presentation must be in 4:3 aspect ratio, pptx (2007-2016)
  • Files should be no longer than 20 MB
  • Limit Animation
  • Font size must not be larger than 22, ½” margins
  • Finalist can use their Pitch Deck from the Pitch Deck workshop.
  • For Undergraduate team10 slides recommended. All other competing teams15 slide maximum recommended.
  • Appendices , citation slide and title slide do not count towards the maximum page requirement
  • Submit final presentation via email to smulaunch@smu.edu